Collection Concept Design
Collection theme development
-Concept Design full scale featuring collection theme conception specific to brand positioning and target groups
-Saisonal-/Half year concepts, 360° Storytelling and Product Statement development
-For main collections, capsule themes or to add flexibility to your design department capacity
Trend research
-Catwalk-, Social Media-, Retail trend analyses
-Trend translation matching various fashion genres and retail price levels
-Definition of collection key points
Key Products
-Definition of Seasonal Must-Haves and individual target groups
-Key product category definition
-Money makers and brand builders
Color concepts
-Target group specific color concepts
-Colorcard elaboration (Pantone/ Coloro etc)
-Product cross-category color-streamlining
-Farbic color optimization
Fabric concepts
-Research of looks, handfeels and textures
-Trend fabric identification, target-group specific
-Saisonal supplier brief and moodboard processing
Key looks
-Silhouette/ Key shape definition
-Key outfit design and true-to-outfit product design
-Story streamlining trims and artworks
Artwork concepts
-Labelling/ Branding concepts
-Saisonal artwork theme developments
-Artwork design according to target group